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Active sports tourism market growth in Asian from 2023 to 2028

The Asian sports tourism market is expected to experience significant growth in the coming years. According to reports from the World Travel and Tourism Council (WTTC), the industry is projected to grow at an average annual rate of 5.2% from 2023 to 2028. This growth is largely attributed to the increasing popularity of active sports tourism, which has seen a rise in participation due to the growing trend of athleisure and technological advances in the industry.


Active sports tourism is defined as the practice of traveling to participate in physical activities such as running, cycling, hiking, and other outdoor activities. It has become increasingly popular in recent years as more people have become interested in staying active and exploring new places. This has been further aided by the emergence of technology-driven solutions such as apps and websites that offer personalized experiences, discounts, and other services related to sports tourism.

Types of active sports tourism include the following activities 1. Skiing in Japan:

Japan is one of the best ski destinations in the world, with its diverse terrain and reliable snowfall.


2. Scuba Diving in Thailand: Thailand is home to some of the best dive sites in the world, with its crystal clear waters, vibrant coral reefs, and abundance of marine life.


3. White Water Rafting in Nepal: Nepal is an outdoor enthusiast's paradise, with its rugged Himalayan terrain and raging rivers.


4. Mountain Biking in India: India is home to some of the most challenging and beautiful mountain bike trails in the world.


5. Trekking in Bhutan: Bhutan is an ideal destination for trekkers, with its spectacular mountain scenery and rich cultural heritage.


6. Surfing in Indonesia: Indonesia is a surfers paradise, with its warm tropical waters and world-class waves.


7. Rock Climbing in Malaysia: Malaysia is a great destination for rock climbing, with its limestone cliffs and tropical jungle.


8. Kayaking in the Philippines: The Philippines is a great place for kayaking, with its stunning coastline and crystal clear waters.


9. Paragliding in South Korea: South Korea is a great place for paragliding, with its dramatic mountain scenery and reliable winds.


10. Windsurfing in Taiwan: Taiwan is a great place for windsurfing, with its warm tropical waters and reliable winds.


The increasing popularity of active sports tourism has also been driven by the athleisure trend, which has seen an increase in the demand for sportswear that is fashionable yet functional. This has led to the emergence of a new market segment in the sports tourism industry, which has been further boosted by the growing popularity of international sporting events such as the Olympics and FIFA World Cup.


The growth of the Asian sports tourism market is also attributed to the rising demand for adventure tourism, which has seen an increase in the number of people traveling to engage in activities such as bungee jumping, scuba diving, and other extreme sports. This has been further supported by the growing number of travel and tourism companies that are offering customized packages for active sports tourism.


Overall, the Asian sports tourism market is expected to experience significant growth in the coming years. With the increasing popularity of active sports tourism, the athleisure trend, and the emergence of technological solutions.


This growth is expected to be driven by the rising demand for adventure tourism and the increasing number of people traveling to engage in physical activities as opposed to visiting tourist attractions and shopping fun.



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